Saturday, November 29, 2008

IDN Market and Strategy

Deciding which country and extension to focus on is a challenge. Looking at just numbers, China leads everyone. The government promotes the .cn . When you register a idn.cn you are given several domains. You register the idn.cn and you as well recieve the Chinese version, with the Chinese symbol on the right of the dot as well as the left! Pure Chinese! No English to confuse and limit access to the web. Giving people that don't speak or write in English the ability to speak and write in their own language is a huge step forward for opening up the web to everyone! Try and focus on generic, relevant words and phrases. There is a solid market for generic keyword idn.com's . I personally think once the idn.idn is fully implemented it will encourage many individuals and business' s to use the web idn.idn to market and create everything in their native languages!
My Tips
Idn.com - value in premium keyword or combo generic domains
Idn.Idn. - major potential in premium single and combo generic words and phrase
Idn.net- not really worth it, maybe if you have the .com and .idn

Solid Russian premium keyword market.  Focus on relevant generic words and phrases.
Same goes for the Spanish .com market, premium generic, relevant Spanish words and phrases. .com only maybe a few country extensions if you live in that country or if there is a large population.

Avoid trademark or potential trademark names.

Good potential as well with premium generic's in the :  English.cn domain's. 
eg. 
Bank.cn - that is a good one. 
any premium English .cn will most likely turn out to be a great investment. Just focus on relevant words and phases.

more to come. ..

 
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